The name EleV (ˈe-lə-VEE) was selected in consultation with partner Indigenous communities and youth. EleV is a play on the word elevate in English and élève (student) in French. The V evokes a flock of birds flying a long distance, wherein each member takes a turn in the lead position. The logo reflects a lesson from nature — that leadership is service; that by helping others, we fulfill a greater purpose.
EleV is a Mastercard Foundation program that's working in committed and sustained collaboration with Indigenous youth. EleV and our partners have a bold goal — for education and employment systems to be transformed to enable 100,000 Indigenous young people to access post-secondary education and transition to a meaningful livelihood by 2030.
This will require fundamental efforts to transform education, training and employment systems — based on the direction of Indigenous youth, communities, and Nations — to value and embed Indigenous languages, cultures, worldviews, and support success for Indigenous youth.